Finance Library
BusinessBeginner 4 min read

Revenue vs Profit

Big top line, small bottom line — why the gap matters.

Revenue
$1000
− COGS
$600
− OpEx
$380
− Taxes
$220
Net Profit
$150
Revenue is the top of the funnel; profit is what's left after every cost.

Revenue

Revenue is the total money a business takes in from sales — before any costs are subtracted. It tells you size, not health.

Profit

Profit is what's left after you subtract the cost of producing the product (COGS), operating expenses, interest, and taxes. A company can have huge revenue and still lose money.

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